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June 10, 2009

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Ronald Kunenborg

Personally I think Rick van der Lans is overreacting to a real problem, which is a sort of reflex to pull all the data we can find into the data warehouse like gophers gathering nuts for the winter.

One example of that would be the abomination proposed in 2007 called 'the historical staging area' - in DB/M. There are other examples.

And operational business intelligence may look like a 'wtf?' thingy for nerds, but I know some people that would love to have it. Just think about Walmart and the response time they have between seeing a shift in consumer behaviour and delivering new supplies - they need all the lead time they can get.

In general I agree that Rick is generalizing a bit too much. However, some people need a wake-up call and that's what he's doing quite well.

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